Sales proposals are very important for an entrepreneur to close a sale with a client. With the vast competition that entrepreneurs have nowadays, how can they write a winning sales proposal to be able to win a deal?
A sales proposal is just the first communication that you want to establish with a client. Valuing one’s client should be intrinsic to every entrepreneur for them to become successful. Every entrepreneur should commit themselves in a philosophy of serving, and not merely just selling their product and services, in order for them to build lasting credibility, trust, and solid relationship with clients.
Imagine yourself as a business owner looking for business deals. You came across a company needing your products and services. How would you write your sales proposal to them in order to seal the deal?
Here are some of the tips on how could you write a winning sales proposal:
Make your letter stand out. Use a sheet of paper with your letter head on it to make more formal. In writing your sales proposal, use a positive tone. Emphasize the things that you could do for your client to satisfy them. Don’t focus on the things that you want from them. Be sure to target your client’s needs and that you are not only after the sale.
Be concise. Some people do not have the luxury of time reading sales proposals most especially if they have a lot of it. In writing your sales proposal, be brief and concise. Make sure to be direct to the point. Don’t do a thesis paper but instead summarize your points, and highlight your strengths against other competitors.
Don’t make sky high promises. Be realistic in the service that you can give when writing your sales proposal. Know your limits. Don’t impress them by saying things that you cannot actually offer and deliver just to win the sale. Do not go beyond your available resources and capabilities.
Watch your grammar. Before sending out your sales proposals to your clients, proofread them first. Be sure to correct grammatical errors and the coherence of thought. Poor grammar often results to having a tainted reputation for your company and most often, this results to a negative response from your client turning down the deal with you.
Go beyond the sale. Think of your client not as someone who could give you one sale only but someone who could be a regular repeating client. If you can, offer them after sales services. Make sure your sales proposal does not suggest that your relationship with them will end once the sale is finished.
Don’t forget important information. When writing your sales proposal, be sure that you put the correct salutation, the correct position or job title of the person to whom the letter is addressed to, and the address of the company. Most of all, don’t forget your contact details so they can reach you just in case they got interested with your sales proposal.
Your clients and customers are the lifeblood of your business. They provide the income and profits. A sales proposal is the first impression they will have on you. Build that first impression and be sure that it will last along the way.