In business, sales and marketing is definitely the heart and soul in making a profit. If you don’t know how to market your products and services, you cannot have clients or leads.
Marketing is a way of letting potential leads know that your business exists. It’s important to send a clear message to customers: How will your product or service make their lives easier or better, and what sets it apart from the competition? There are many ways to get this message out. As a busy entrepreneur, you should concentrate on just a couple of marketing methods. Here are some of the most widely accepted ways to launch a business and generate leads:
Publicity (getting the media to mention your business in print or on the air). This is a free—or at least inexpensive—way of getting the word out. However, you should have a lot of connections to DJs of radio stations or to performers like actors and actresses.
In addition, if you learn to write positive press releases, it will help attract journalists. Blogs are being featured in TVs nowadays. Remember, however, that you may have no control over what a journalist says about your business. Public appearances and networking with associations and groups that are your intended market are also important ways to bring visibility to your business.
Direct mail (sending an ad package through the post office). I know someone who is doing this for business. He has the mailing lists of various subdivisions. This is called micro marketing and leads are more targeted here since advertisers can directly reach them in their homes. This marketing method can be more effective than telephone advertising because customers can review the information at their own leisure. To maximize the response, you should seek out a mailing list tailored to your business.
The Internet (creating a web page, blogs, using automatic e-mail responses, or joining an Internet mailing list). The Internet is a wonderful way to get your message out to the masses. But remember not to pour too much money into designing a fancy web page until the number of orders you receive via the Internet can pay for the production costs. Blogs and social media like facebook and twitter are cost efficient alternatives to web pages nowdays.
Advertising (paying for space in a magazine or newspaper, or buying airtime on radio or TV). Advertising is expensive. Before you run ads, ask the advertiser what sort of customer response you might expect. Will you get enough bang for your buck? The secret of successful marketing is that it must never stop, and it must adapt to changing circumstances. Marketing is a constant effort, for it is how a business is presented to the intended market.
Marketing is an ongoing part of every successful business. According to Kiyosaki, if you stop marketing, the rule of thumb is that you’ll see the impact six weeks later in a drop in sales. If you need a boost in sales, communicate to your database. Your customer list should be one of your company’s most important assets.