What is social media? Some of you may have not probably heard of the term “social media”. Social media is considered as the newest form of communication among younger generations. It can also be considered as one of the cheapest ways of marketing a product since it involves the internet where the message is communicated online through the use of blogs and other social networking sites such as Facebook, Twitter, MySpace, Multiply, and others.
Throughout the past few years, Social Media has transformed the conventional way of marketing from newspapers and magazines to blogs and other online public material. The trend now is for companies to go online especially with the rise of the internet.
While Social Media may pose more opportunities for some start up companies since the costs of setting up an online magazine is cheaper than having an offline news publication, it may also hinder the growth of traditional printing companies.
In order to survive the competition, they may need to constantly upgrade their facilities to adapt to the existing trend which may mean more costs on their part. If you are to put up a business, be sure to have an option for your customers to buy your products online. You may set up an online payment facility where they can use their credit cards to purchase your products online.
Market your products through Facebook by posting them in your wall or by tagging your friends. Participate in various online forums and discussions to promote your products. Make a blog or website specifically to advertise the offerings of your business. Upload creative videos in Youtube where you leave a footprint of your website at the end of the video. There are various ways to promote your products through social media and most of them are free.
Take advantage of social media to advertise your business’ products and services to cater to the millions, if not billions, of internet users worldwide.