Digital marketing has become the face of branding most especially for small businesses which do not have huge marketing budget for traditional marketing. Technology advancements made in the 21st century have drastically changed the expectations of the average consumer.
Millions of people now access data, communicate, view media, and shop by way of the internet making it necessary for businesses to utilize digital platforms to reach their target audience. As important as things like websites, SEO, content marketing, social media, and online ads are to building a brand, to overlook the importance of traditional marketing methods would be insane.
What is Traditional Marketing?
Traditional marketing is advertising practices through mediums like print, radio, and television. They are some of the oldest methods of marketing and have been proven to draw in new business leads.
Though it may appear that these methods wouldn’t benefit a small business in a digital world, there are actually major advantages to integrating traditional strategies into your marketing campaign. It increases your exposure, provides you with access to new audiences (those who may not have internet access or aren’t tech savvy), and gives consumers something tangible to remember you by.
Types of Traditional Marketing
There are several ways that you can advertise your business in a traditional sense. You’ll need to have a clear understanding of what your goals are, who your target audience is, and which mediums they access regularly in order for this to be a success. Below are some methods you might consider trying:
Providing your target audience with tangible items that they can see, taste, touch, or hear is one of the most effective ways to market your brand. Promotional products are merchandise with customized information imprinted on them like the company name, contact information, logo, or slogan. There are no limits to the types of things you can use to promote your business. From calendars and lip balms to Gildan g500 t-shirts and cell phone cases, these items serve as a walking billboard for your brand and provide customers with a constant reminder of who you are and what you can do for them.
The internet is flooded with so much information that it can be easy for a user to quickly forget about your brand. If you want to increase your exposure, printed materials should be used in your marketing campaign. Brochures, flyers, and postcards are all examples of printed materials that have been used by businesses of all sizes to spread the news.
Again, they provide a tangible source of information that reminds customers of who you are and the products or services they can benefit from. Printed materials can be handed out at trade shows, job fairs, community or corporate events, or left on display in popular locations.
Email marketing has its benefits. However, when you send out an email blast, you’re competing with a ton of other emails a user receives on a daily basis. As most correspondence is now digital, you can have an advantage over the competition by incorporating direct mail into your marketing strategies. Sending out postcards, coupons, newsletters, and other correspondence through the mail increases the likelihood that your brand will be noticed.
Radio broadcasting may seem like a dead end, however, that is far from the truth. There are millions of listeners around the country that tune in to their local radio stations to hear about the latest news. Sending out a message during rush hour in the morning or evenings can give you the exposure you wouldn’t otherwise have. Whether you create a radio commercial or schedule interviews with top radio hosts, you’ll have a few minutes to tap into the minds of your target audience.
Digital marketing is trending and should be used to develop an online presence. Yet, what must be remembered is that your target audience is human beings who live in the real world. Incorporating traditional marketing methods into your campaign enables you to reach them where they are.
Each of the examples above provides them with a tangible or personal means of connecting with your brand. Coupling these with strategies like social media, content marketing, and email blasts will only speed up your journey to success.